The new Ford Bronco is nearly tough to get by right now. As a result, individuals anxious for the SUV have resorted to paying nearly twice the list price on the secondary market.
On eBay, automotive journalists have seen postings for lightly used models of the revived off-roader with asking rates far over $100,000. While there are plenty of vehicles priced in the six figures on the auction market, just a few have recently been introduced with a starting price of around $40,000 less.
2021 Ford Bronco First Edition
According to The Drive, this is especially true for the fully loaded First Edition versions that have recently appeared on eBay. The website observed earlier this week that bidding for a Cyber Orange example of the unique model, build no. 178, had surpassed the $105,000 mark, despite the advertisement stating that the vehicle’s original price was $63,200. The vendor ended the auction, so it’s unknown how much it sold for, but if it was the winning price, that’s a premium of more than $41,800, or more than two-thirds the MSRP.
That’s not the only example, either. A quick look at eBay shows multiple listings with asking prices of more than $100,000, including one with a “Buy It Now” price of $145,000 and another listed at $150,000. And those prices aren’t just reserved for the limited edition, which already sold out its 7,000 examples. There are sellers asking for up to $84,000 for the regular Bronco, albeit with the Badlands trim package.
So, why is the secondary market for such a new car currently exploding? According to CNET Roadshow, the much anticipated new Bronco, like Chevy’s C8 Corvette before it, has been beset by an exceptionally high amount of production delays. The SUV was expected to arrive at the start of the year, but deliveries of the first examples have only just begun due to the global pandemic’s impact on work and supply chains. So, if you really want to take the 444 for a spin, be prepared to wait—or spend a lot of money.