While there have been many unprecedented circumstances that have developed in 2020, not everything has been negative. Global pandemics aside, there have actually been some interesting societal shifts that would bring growth and positive developments going forward.
Government officials and anxious friends and family urge a continued self-isolation reception to guard the health and performance of our hospitals and other people, and there has never been a far better time to try to do that. Our access to information through the utilization of the web has allowed most job functions, revenue streams, and relationships to continue and sometimes even thrive during a physically isolated society. On top of that, these relationships and business opportunities are leaning more heavily than ever on the utilization of video whether it’s digital animation, social media marketing, or corporate video productions, people got to get their message out now quite ever.
Luckily, since people are counting on staying home and using screens and technology, video is that the perfect medium to speak on to consumers. Even Mark Zuckerberg, CEO of Facebook believes video may be a critical a part of our future as he shifts his platform increasingly to video stories and video ads. consistent with Wyzowl in their annual State of Video Marketing Survey for 2020, 92% of marketers say video is a crucial a part of their marketing strategy. this is often up from 78% in 2015. This growth features a lot to try to to with 88% of marketers saying video marketing provides them with a positive ROI, or return on investment. That stat has grown from just 33% in 2015, which suggests both marketers and consumers are transitioning to video consumption to teach themselves on the market and communicate to consumers.
Jonathan Barnard, Head of Forecasting at Zenith, spoke up about his thoughts on this trend: “The consumption of online video is growing rapidly, and therefore the average person will spend half the maximum amount time viewing online video as they spend viewing conventional television this year. This fast-expanding supply of audiences is fueling rapid climb in demand from advertisers, making online video the fastest-growing digital channel by advertising expenditure.”
This is great news for us and our clients as opportunities for well-produced video grows. There are limited opportunities to supply live video content local to our home base in Richmond Virginia thanks to distancing requirements, however, our clients have continued to demand online marketing and animation material. we’ve been ready to find creative solutions for producing what our clients need, which includes character animation, 3D rendering and modeling, remote interviews, and video editing from existing material. From our perspective, the necessity for a robust message communicated through moving images and audio has not decreased- it’s becoming the new standard in digital advertising.