Tesla Inc. has begun recruiting for leadership and senior-level roles in India, consistent with an individual conversant in the matter because it gears up to interrupt into one of the world’s biggest emerging car markets.
The California-based maker of electrical vehicles is recruiting for positions including before sales and marketing, and before human resources, the person said, asking to not be identified. A Tesla fan club tweeted last week the corporate had brought on board a senior legal counsel.
Chief military officer Elon Musk confirmed Tesla would enter India in January after months of speculation. The world’s second-richest man on Jan. 13 tweeted “as promised” in response to a report on a Tesla-focused blog that the automaker was in talks with several Indian states to open an office, showrooms, a search and development center — and possibly a factory.
Local media reported last month that Prashanth Menon, who has been with Tesla for around four years, was elevated to country CEO.
Tesla didn’t immediately answer an invitation for comment.
The EV maker is closely monitoring announcements from Prime Minister Narendra Modi’s government regarding changes to the country’s goods-and-sales tax which will reduce the value of owning an electrical car, the person conversant in the matter said. it is also expecting further incentives for EV makers under India’s production-linked incentive scheme before it makes a true push into the country.
Under the PLI, as it’s called, manufacturing incentives will rise annually in an ongoing effort to entice the planet’s biggest brands to form their products in India and export to the world. Last month, India’s cabinet also approved 181 billion rupees ($2.5 billion) decide to boost battery storage capacity to 50-gigawatt hours.
Tesla’s raid India could prove challenging, however, even with sweeteners. Unlike China, India hasn’t unrolled the doormat for electric cars. Tesla found out its first factory outside of the U.S. in Shanghai and now dominates sales of premium EVs in China. EVs account for about 6% of China’s annual car sales, consistent with BloombergNEF, compared to but 1% in India.
The expensive cost of Tesla cars is viewed as a detail too. Although India is home to a budding bourgeoisie, pricey automobiles remain a stream of reach of the overwhelming majority of the population. the shortage of charging infrastructure is another impediment to large-scale EV adoption.
Tesla has picked Karnataka, a southern state whose capital is Bangalore, for its first plant, the state’s chief minister said in February. Tesla hasn’t commented. The automaker has been negotiating with local officials for 6 months and is actively considering car assembly within the suburbs of Bangalore, people conversant in the matter said at the time.