Instagram Reels enables you to create a video montage of all your favorite moments from Instagram. It’s quick and easy, and there are no limits on how many videos you can make. However, there is one restriction: all Reels must be under 60 seconds long. This means you’ve got limited time to impress your viewers.
How to Get More Views on Instagram Reels
Instagram Reels is a new feature that allows you to quickly and easily create short videos with your phone. Similar to watching slideshows on Instagram, other users can swipe through video clips of their favorite moments. It’s all about using what you’ve got to tell your story, whether it be photos, videos, music, or voice-overs. Instagram Reels is excellent when you want to show off some of your best moments but don’t have the time or energy to put together a full video.
With over one billion monthly active users, Instagram has the potential to grow your product or career by a margin hardly achievable on other social media platforms. So, it’s no surprise that people are trying to figure out how to get more views on their Instagram accounts. Whether you want to promote a new product or simply spread awareness about your brand, there are certain steps you can take to get more views on your Instagram Reels.
Let’s dive in and see what you need to do.
1. Make the Most Out of Native Reels Tools
Instagram Reels come with tools to help you to assemble a video that best represents your brand in a quick but efficient manner. These include filters, stickers, visual effects, and music editing tools. For example, you could use filters to change the overall color palette, reduce contrast, and decrease the intensity of shadows and light.
Improving your Reels using the tools provided within the app also helps Instagram’s algorithms rank your content better. It’s an open secret that whenever Instagram releases a new feature, it boosts the exposure for users who use that tool frequently. Therefore, to produce videos that really pop it’s important to use in-app editing tools as much as possible and only use external resources sparingly.
2. Make the Beginning Catchy and Enticing
To get more views, you need a compelling opening grabber that instantly catches the viewer’s attention. The beginning of the video should be the most interesting part. It could be laughter, a trendy quote, or a flashing sticker at the bottom of your video. You could even highlight an issue that’s currently trending across social media. The goal is to give your viewers some sort of a “hook” that keeps them invested.
A memorable opening usually encourages repeated viewing because it subconsciously transports viewers back to the moment when they first watched the Reel.
3. A Hashtag Packs a Punch
Hashtags work pretty much like keywords in SEO. They allow your Reels to be found on a larger, more relevant scale. For instance, you can search for hashtags related to your field of work and then post content that relates specifically to those topics.
Hashtags can help boost your views by creating a searchable archive of reels that remain on Instagram indefinitely. They also help create a more authentic social media community where other users can know the context of your Reels.
4. Embrace CTAs in Your Reels
To keep viewers coming back for more, you should strive to add a call to action (CTA) at the end of your video as often as possible. While you’re at it, it’s important to draft a CTA that moves followers down your path by promising something they’ll enjoy. This way, they are more likely to discover the other Reels in your account.
The theory behind a CTA is the basic motivating principle of human nature. As the theory goes, people have a natural desire for unlimited growth and betterment – economically and intellectually. Using this principle, a CTA would ask your viewers to take some kind of affirmative public or private action that might improve their lives in a given area. For example, you could use a CTA like “try our newest product now.”
A good rule of thumb is to have one CTA per Instagram Reel to ensure the whole video doesn’t become too cluttered or confusing for the viewer.
5. Have a Consistent Message
Even though your Instagram Reels are all about sharing your perspective with the world, it’s important to set a general perspective for each post to make sure your content is congruent. For example, suppose you’re espousing the benefits of veganism in one of your Reels, but then give detailed instructions on how to spice up prosciutto in your next video. In that case, a user who’s visited your profile for the first time may lose interest immediately
6. Stick With One Reels Cover Image
People find it easier to identify the content of the videos they are watching when there is a consistent background across all videos. Sticking with one cover image also means that viewers will get used to your brand or company logo, and trust will start to build more quickly.
The rest of your content is also important, but you should never forget that the first impression will always be the strongest. So, make sure your cover image represents everything you want it to at a glance.
7. Add Subtitles
Subtitles are essential for your Instagram Reels if you want your content to be accessible to non-native speakers. Not only do they allow users to turn the sound off or down, but they can also help your content rank better within Instagram. In addition, providing subtitles in your videos allows everyone to enjoy it regardless of what they are doing or where they are watching from.
The subtitle files should include both the name of the person speaking and the text that is spoken. Adding color coding can help viewers differentiate between speakers if more than one person speaks at a time. What’s more, adding captions increases the experience of visually impaired users or those with impaired healing and helps them feel connected with you and your message. However, it’s important not to cover up crucial visual content with subtitles, which would lead people to read rather than look at what is happening on the screen.
8. Be Sure to Share Your Reels to Feed
Your Feed is a great tool to increase engagement with your Reels. By sharing your Instagram Reels to Feed, you’re able to guarantee that your content gets seen by more viewers without having to spend money on promotional features or higher ranking in searches.
To share your Reels to Feed, you have to toggle the slide button next to “Also Share to Feed” on the Reels sharing page.
9. Be Responsive to Comments
It’s important to be responsive to comments on your Reels because you want people to keep on liking your content and chatting with you. If they feel like you’re ignoring their comments, they may feel unappreciated and unrecognized. This will also create a lack of emotional energy in your communication with other users and lead to a decline in engagement.
10. Use Trending Sounds
If you want your Reels to go viral, you should try including the trending sounds in your videos. Instagram algorithms generally populate the Feed with videos featuring a sound that has attracts more interest among users. If this happens, your videos will likely get more views and potentially net you some new followers.
Let Your Reels Do the Walking
Instagram Reels is excellent for promoting your brand, event, or product. It’s a goldmine that should be in the branding arsenal of every business because it boosts engagement with other users. The feature goes hand-in-hand with influencer marketing as it allows you to reach out to potential customers who have shown an interest in a given field but might not yet be sold on a particular brand’s products or services.
To get the most out of your Reels, be sure to create something that people recognize right away, even if they don’t know what is written in the description text.
We’d love to know the strategies you’ve used to get more views on Instagram Reels. What has worked for you? Let us know in the comments section below.